Amazon.com Description:
“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.”
My Thoughts:
Interesting study on behavior patterns. Gladwell provides a plethora of statistics and examples of how small changes in behavior can create large changes on a much larger scale. If you enjoy sociology and/or science, this is for you!
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